Monica Hooks is Executive Director of Atlanta’s Women’s Entrepreneurship Initiative. She is responsible for innovation policy, entrepreneur workforce programs, financial capacity building, as well as entrepreneur retention and development as it pertains to women’s entrepreneurship throughout the City of Atlanta.

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Ms. Hooks has over 20 years of experience in content marketing and brand management. She built her marketing expertise at Sony Music Entertainment with front line P&L experience in Product Management, International Marketing and Business Affairs roles. At Sony, Ms. Hooks was responsible for brands focused on youth culture and early social media influencers. Since Sony, Ms. Hooks has focused her work on innovative new media, entertainment and technology startups. Her marketing expertise has been applied to projects across all territories including Africa, Canada, Europe, Latin America and Asia.

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Hooks is also Founder and CEO of m-oracle LLC d/b/a The Marketing Oracle, a marketing innovation agency offering strategy services and market research products enabled by technology. The Marketing Oracle approach leverages content and social media marketing data to garner partnerships with companies like Reservoir Media, Epic Records, I Am Other, Grand Hustle and William Morris Endeavor; and placements with brands like NBA.TV, Samsung, Playstation, and Disney Interactive. m-oracle LLC is a graduate of the City of Atlanta’s Women’s Entrepreneurship Initiative (WEI) inaugural class and winner of the 2017 Microsoft Innovation Bots and Cognitive Services Award. The Marketing Oracle mission is to connect business, media, technology and culture.

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Hooks received her bachelor’s degree from Dartmouth College in Government where she earned the Dean’s Award. She received her M.B.A. from The Wharton School with concentrations in International Marketing, Finance, and Entrepreneurial Management. She is a member of Radcliffe Presbyterian Church in Atlanta GA.

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